Zoom ID

What began as nothing more than a simple Excel spreadsheet with a manual list of orders the month I started had evolved into an extremely complex, interactive website that I designed all the visual elements for. Beyond just this virtual storefront, I created all the trade-show materials, sample color-boards, custom-order designs, email blasts, facebook marketing graphics, promotional slide-shows, tutorials and even the Youtube videos. I worked directly with our China team to advise on questions with file instructions, and was quality-control before shipping any completed products out to our customers... this was all while handling day-to-day customer-calls too, as I was the ONLY hired staff dedicated to working on Zoom ID (As a side-note, I also designed award-winning pieces for their sister-company, Arrow Emblems, a web service that designs and manufactures an array of wholesale products). Tools Used: Adobe Photoshop, Illustrator, Flash, DreamWeaver, Acrobat, PowerPoint, Windows Movie Maker, Camtasia

I created every single graphic element on this website. Every layered patch and insert in Zoom ID’s catalog was drawn by me in Illustrator before uploading into Flash. These jackets and LA patches showcase the resulting product from my art. Additionally, I created the email blasts and facebook marketing graphics.

This is an example of a custom patch creation for a client. Once in the designer, under the patches tab, there is a "Custom Patch" tool which will allow a customer to upload their image, as you see here in the lower left. Once I received the order, I would create the patch proof in Illustrator with all the applicable colors and layers for the customer to review. After the file had been approved, I then imported the file into Flash and made the necessary changes to make it compatible with the interactive site. The lower right is the final chenille patch after production!

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