Odd Otter Brewing

From the time of conception, I founded the original identity of this brewery. Working with five other founders with varying tastes can be a challenge for anyone, especially when crowdfunding gets thrown in during the process. Yet after many late nights of coffee and iterations, I was able to pull off a stellar logo design that brings a smile to just about every customer that walks by, and enticing new ones every day. Below is an evolution of how the logo came to be. In addition to birthing the visual side of the brewery's identity, I spent about nineteen months building the actual brewery space itself, building walls, puttying, painting, Venetian plastering, applying moulding and paneling, building cabinets and rock walls, caulking, installations such as the bar face, and all that other fun stuff that goes along with construction. Tools Used: Adobe Illustrator, Photoshop... and a few construction tools: Skill Saw, Rotary Saws, Hand Saw, Dremel, Caulking Gun, Electric Sander, Varnish, Paint, Screwdriver, Drill Gun, Staple Gun, Putty Knives, Liquid Nails, Cement Sander, Wax

During the Kickstarter campaign, we made updates as the funding proceeded to give backers a visual on how close/far we were on hitting our goal. We surpassed it by over 20%!!!!
Limited Edition Kickstarter "founder" shirts - they came in two colors: classic black and yellow (for beer). You may have noticed that the otter in these shirts are not like the logo and other merch. The reason for this is because we did not begin on the logo process until well-into the Kickstarter campaign and this was, at the time, the logo face in the lead. While we *did* end up finalizing the logo well within the constraints of the campaign (as seen in the funding updates images), these were the one-and-only O.G. shirts that just so happened to be the printed before the logo was finalized. It ended up working out fantastically, as it's quite easy to spot a founder in this shirt.
Above: Merch table at our very first beer festival.
Specialty tee for one of Odd Otter's most popular beers: "Momma Otter's Pancake Porter" brew, designed for Brew-Five-Three in Tacoma, WA.
Illustrations of other microbrew menu labels/tap handle tops. I created each of these in Adobe Illustrator.
The finished 1-color logo on glass, growler and founder's wall plaque (which I also designed).
Planed, sanded, carved and stained/painted tables and embellishments, the founders table, the backgammon table, and the chess table all made by me.
Above, from Left: This is a river-scene illustration I designed to cover the existing bathroom windows. Inside bathroom one, I designed and built the cabinet doors, textured and painted the mural on the back wall, designed and built around the shelving and "rocks" below the mural, finished and stained all the woods, and painted the walls. The idea was to feel more connected with "mother nature" while she called. What a big improvement!
Progress and finished shots of the bar-face. I cut, stained, arranged and glued every single one of these bricks. I also did all the puttying and painting of legs, as well as the staining and distressing of the barface top.
↑Back to Top